In 1984, after Mego's demise, the Kenner toy company, who gained great success with their Star Wars plastic figure line, was granted the rights to produce DC Comics character all-plastic dolls in 5" scale, and soon after, the Super Powers Collection. The figures they made were also smaller and all plastic, thus creating a new standard size and style for the action figure.
After Mego made the fatal mistake of not securing licensing for Star Wars, Kenner Products scooped up the licensing and banked on success for the next 30 years.
Later, in 1979, Mego re-released the line under the new name Pocket Super Heroes, a name that would return more than 20 years later as part of DC Direct's super hero line of figures (see below). The line featured Batman, Robin, The Joker, and The Penguin as well as other DC Comics characters. The Comic Action Heroes were the first ever all plastic smaller scale action figure. released a smaller plastic line of action toys called Comic Action Heroes! in 1975 that had the costumes molded onto the figure, thus eliminating the extra cost of creating the suits. Realizing the success of the 8" line of figures, and always thinking of ways to reduce costs of production, Mego Corp. They were offered for an entire decade from 1972 until 1983. and the Batcopter, as well playsets for Batman characters such as the Batcave and the Wayne Foundation.
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Kresge's), The first exclusive figures ( Bruce Wayne and Dick Grayson for Montgomery Ward's) and expanded their line to include the 1966 Batman TV series-style Batmobile, the Batcycle. Mego was a true pioneer in action figure development, responsible for creating the first carded action figure (for S. The earliest Batman and Robin figures had removable masks but they were easily lost and Mego noted that it was less expensive to create a new sculpt for Batman with a molded on mask and simply painted the mask onto Robin. The popularity of this line of 8" figures created the standard scale for the 1970s and featured many Batman characters, including Batman, Robin, Catwoman, The Penguin, The Riddler and The Joker. During this time period, Mego released the very first ever comprehensive line of DC and Marvel character action figures and coined the term "World's Greatest Super Heroes!" to umbrella the name for all the figures released in this line. The bodies were a smaller 8" size and the heads and clothing were interchangeable. Unlike Captain Action, however, the costumes came with the figure, and were not sold separately. Similar to Ideal Toy's Captain Action line, these figures featured cloth costumes that fans could remove. In 1972, the Mego Corporation, made a landmark deal and secured the licenses to create toys for both National Periodical Publications (later DC Comics) and Marvel Comics. Ideal Toy's released only three costumes for Action Boy to change into, one of them being Robin, Batman's sidekick. In 1967, Ideal released a partner figure for Captain Action, his youthful sidekick, Action Boy. Batman's accessories included a blue Batarang, flash light, and drill, which could attach to the utility belt. This Batman costume was detailed with a horizontally striped cape as well as a black and gold chest emblem (the costume set was available with both metal and decal chest emblems). Because of Batman's growing success in the mid '60s, a Batman costume was included in Captain Action's arsenal. Kids could take Captain Action's costume off and replace it with one of several super hero costumes based on famous comic book characters.Īlso in 1966, the ABC Television Network launched a live action Batman TV series. But parents could also buy additional super hero costumes that were sold separately. The Captain Action figure came dressed with a cloth super hero costume, hat, ray gun, and sword, ready for kids to enjoy. Joe line which followed the standard scale of 12". In 1966, the Ideal Toy Company launched a line of super hero action figures called Captain Action in response to Hasbro's popular G.I. Very few remain in existence and it is one of the holy grails for any Batman toy collector. It stood about 4" tall and came with a multitude of accessories among them bat - cuffs, batarangs, and a fire extinguisher. The Marx Toy Company produced the first ever poseable Batman action figure in the mid-1960s. The first Batman figures were lead figurines of Batman and Robin which were given away as carnival prizes at local fairs during the 1940s. 13 Mattel Ends, McFarlane & Spin Master Begins.12.15 Batman v Superman: Dawn of Justice & Justice League.7 Toy Biz DC Super Heroes & Pacipa's Super Amigos.
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